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Increase Acceptance

Excited About Increased Acceptance?

In ecommerce, there's one thing everyone agrees on: stop as many fraudulent transactions and customer disputes as possible, while accepting every single good transaction. Easier said than done, right? The reality is that striking the balance is the biggest challenge for every party involved in the ecommerce transaction. Fraud losses and chargebacks come at the direct expense of acceptance.

As a merchant, higher CNP fraud losses and increased chargebacks mean you tighten your fraud rules – potentially rejecting good customers who will go to a competitor in the blink of an eye. As an issuer, the increasingly high cost to recover fraud losses results in the same thing – approving fewer transactions and potentially declining good cardholders who won’t hesitate to pull out a competitor’s payment card. And then there’s the growing impact of friendly fraud and false claims further muddying the waters. Fortunately, we can help.

Lets Work Together

How Ethoca Increases Acceptance

It’s really very simple: deeper collaboration between card issuers and merchants through Ethoca can tackle the biggest acceptance challenges in ecommerce. Take Ethoca Consumer Clarity. As a card issuer, you can tap into our merchants’ incredibly rich data and jog a cardholder’s memory with a digital receipt, purchase history or confirmation of a refund already in flight. The result: chargebacks and disputes are ‘deflected’ and an infinitely better cardholder experience is born – one that keeps your card at the top of the wallet. As a merchant, you’ll recover the revenue AND avoid the chargeback through one simple step. Genius! But that’s just the start.

Ethoca Alerts boosts acceptance, too, by giving merchants confidence to accept more transactions – knowing that if CNP fraud does occur, our alerts provide a window of opportunity to stop fulfillment and avoid the chargeback before it’s too late. Issuers, of course, get an acceptance lift, too: more approved good transactions and better experience for cardholders.

Products to Help Merchants Increase Acceptance

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Ethoca Consumer Clarity™

Eliminate chargebacks and recover revenue lost to 'friendly fraud' and customer disputes.

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Ethoca Alerts

Reduce CNP fraud and chargebacks through merchant-issuer collaboration.

Products to Help Issuers to Increase Acceptance

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Ethoca Consumer Clarity™

Put a stop to the poor cardholder experience that comes from false claims and disputes.

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Whitepaper: Solving the False Declines Puzzle

To combat the rise in fraud, card issuers and merchants alike are deploying multi-layered ecommerce fraud prevention tools more aggressively to stem the tide of losses and damage to the customer relationship, while effectively controlling operational expenses. The unfortunate and unintended consequence is false declines: good transactions wrongly turned down due to the suspicion of fraud, leading to lost customers.

Ethoca’s research demonstrates the true nature of this problem goes far beyond declines due to suspicion of fraud, and as an industry we must work together to solve this problem more holistically. 


Still confused about how our network operates?


Not to brag, but Ethoca Alerts is the most decorated fraud and chargeback solution in the industry.


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