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Home & Garden

Ecommerce Success Depends on a Solid Foundation

Home goods, improvement and hardware are some of the fastest growing categories in ecommerce today – and for good reason. Shoppers love the convenience, the expansive selections and the competitive prices. However, the same qualities that attract customers also attract fraudsters – and all the other problems that follow.

With our suite of collaboration based solutions, not only do you have a unique window of opportunity to stop expensive equipment and appliances from falling into the hands of fraudsters, but you can also put many of your other troubles to bed. This includes chargebacks, false declines, customer disputes and more. Join the global Ethoca Collaboration Network today, and put your ecommerce business on a solid foundation for success.

What Problem Can We Solve for You Today?

Icon green flight fraud


When fraud strikes, recover your losses with ease.

Icon green stop chargebacks


They cost time and money. Let’s blow them away.

Icon green increase acceptance


Don’t mistake customers for criminals – it hurts your bottom line!

Icons finance 17 earnings


It’s your revenue, let’s go get it back for you.

Icon green improve satisfaction


Less friction and frustration, more smiles and sales.

Powerful Products for Home & Garden Merchants

EthocaAlert orange

Ethoca Alerts

Reduce CNP fraud and chargebacks through merchant-issuer collaboration.

Eliminator orange


Eliminate chargebacks and recover revenue lost to 'friendly fraud' and customer disputes.

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Enhanced Representments

Fight chargebacks and get your money back faster than ever before.

Case Study: Home Improvement Retailer Fights Fraud

Despite a solid defensive foundation, fraud was increasingly chipping away at this retailer’s bottom line. They needed a new tool in their fraud fighting shop that would help them reduce current and future losses, increase sales, improve the customer experience and cut costs. logo

"Ethoca's timely alerts, and the services they provide, are top notch and play a key role in our fraud prevention strategy. Along with the alerts being prompt and detailed, their account managers are responsive and helpful. We love working with Ethoca!"

Risk Team Lead,


That's how much fraud a home improvement merchant was able to stop in one year by joining the Ethoca Network. How much could you be stopping?


Still confused about how our network operates?


Not to brag, but Ethoca Alerts is the most decorated fraud and chargeback solution in the industry.

Questions About Ethoca?

That's great, because we have loads of answers. Take a minute to learn more about how it all works.