The Home Improvement Industry is battling against fraud like never before. Why? Home goods, improvements and hardware are some of the fastest growing categories in ecommerce - and for good reason.
Consumer electronics are a popular target for fraudsters. Handheld gadgets such as tablets, smartphones, toys and cameras are high in value and in high demand. Despite investing heavily in sophisticated defences to catch fraud and stop bad orders before they’re shipped, many consumer electronics merchants continue to suffer serious losses and rack up unacceptable costs.
International e-commerce merchants are under more pressure than ever before as they try to strike a crucial balance: reducing fraud losses while accepting more domestic and cross-border transactions.
As ecommerce fraud rises, it’s no surprise that both online merchants and issuers are starting to batten down the hatches to stop more of it and reduce losses. The unintended consequences? With tighter fraud rules and screening comes the risk of declining good customers (called ‘false declines’ or ‘false positives’) – that can have a big impact on ecommerce revenues and brand reputations.