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Gala Will Help Fight Genetic Cause of Childhood Obesity

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Keegan Johnson, president and co-founder of Ethoca, is also the founding president and chairman of the Foundation for Prader-Willi Research Canada and VP of FPWR USA.

Proceeds will fund more research into Prader-Willi Syndrome

Toronto, May 4, 2010 -- Ethoca Limited, providers of Ethoca360 card-not-present (CNP) fraud detection services, is one of the sponsors of the One Small Step Gala, a fund-raising event to help the Foundation for Prader-Willi Research Canada. The May 14 semi-formal event will be held at the Terrace Banquet Centre, 1680 Creditstone Road, Vaughn, Ontario.

Prader-Willi Syndrome (PWS) is a common genetic cause of childhood obesity.

“Some treatments have been found to treat Prader-Willi Syndrome, but there still is no cure. The gala is one way we can help expand research that will ultimately lead to a solution,” said Ethoca CEO Andre Edelbrock, who also serves on the foundation’s board. “Supporting the gala is also one of the ways Ethoca supports its own staff in their community involvement and activities.”

Keegan Johnson, president and co-founder of Ethoca, is also the founding president and chairman of the Foundation for Prader-Willi Research Canada (www.fpwr.ca) and the Vice President of the FPWR USA.

Use of human growth hormone has proved helpful for some effects of PWS, such as increasing height, decreasing body fat, increasing muscle mass, improving weight distribution, increasing stamina, and increasing bone mineral density. But there are still no treatments for other symptoms, including regulation of appetite. Controlling food intake is a major obstacle that stops people with PWS from living independently.

Prader-Willi Syndrome affects over 30,000 people in North America, affects males and females with equal frequency, and affects all races and ethnicities. It was first described by Swiss doctors Andrea Prader, Alexis Labhart and Heinrich Willi in 1956.

Tickets to the gala cost $110. For more information, or to donate in lieu of attending, contact event chair Michelle Cordeiro at Michelle.cordeiro@fpwr.ca of at 1-866-99-FPWRC x252.

About the Foundation for Prader-Willi Research Canada (www.fpwr.ca)

The Foundation for Prader-Willi Research Canada was established in 2003 by parents of children with Prader-Willi syndrome (PWS) with a mission to eliminate the challenges of Prader-Willi Syndrome through the advancement of research. Today, FPWR Canada is composed of parents, family members, researchers, and others who are interested in addressing the many issues related to PWS, including childhood obesity and autism spectrum disorders. The foundation can be reached at 19-13085 Yonge Street, Suite #370, Richmond Hill, ON L4E 0K2.

About Ethoca

With offices in Dublin, Toronto, and New York, Ethoca provides anti-fraud services to businesses taking credit card orders online, by fax, through catalogs and by telephone. Ethoca pioneered and mastered the concept of collaborative fraud management to fight online credit card fraud.