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Top-drawer pre-paid card provider M-Cube Media sees the Ethoca-powered Global Fraud-Fighting Community as a breakthrough means to combat fraud, and wants to be out front in the fight. Mashallah H. M. Ali, M-Cube’s CEO, says the collaborative efforts of fraudsters have to be met with equally collaborative efforts on the part of online merchants.
“Fraudsters are working together to attack online merchants and the integrity of our payment systems, and everyone affected needs to collaborate in the effort to fight back,” says Ali.
The noted business innovator says M-Cube will use Ethoca’s revolutionary collaborative fraud management technology to be out in front of the fraudsters who target customer-not-present transactions. M-Cube Media has been a leader in new solutions for the pre-paid card industry, so it is natural the company has become a leader in confronting fraud, as well.
M-Cube customers range from the UK’s Aspinall Foundation which innovatively protects western lowland gorillas in Africa through cardholder loyalty rewards, to Ireland’s Ryanair, a leading international air carrier.